As a professional retailer you may scoff at the idea of learning anything of value from a dating coach, unless you are single and are looking to find a mate. However, the fact is that dating experts can teach us a great deal about how to most effectively court our prospects. After all, when you think about it there are many similarities between the process of attracting and closing the deal with a client and attracting and “closing the deal” so to speak with a member of the opposite sex. (If you are a single guy looking for tips on this sort of thing take a look at Dating Coach Jason Capital’s teachings, which are discussed at length in this Make Women Want You review.)
Dating, much like commerce, is a complex interplay of words, actions, and other intricacies. And in much the same way as it is important to create a favorable first impression on your date, it is also crucially important to create a favorable impression on customers and potential clients.
Let’s look at how this works in a typical dating scenario. Often the most crucial date is the first one, which some people view as a “nerve-wracking” thing to prepare for. In a globalized world where technology has increasingly played a role even in this kind of relationships, going back to the basics and face-to-face meetups seem to be harder than ever.
As cliche as it may seem, the best dating advice I know is still the old adage that you should just “be yourself”. It’s classic advice, but it is still the best and most effective way for you to enjoy the date and for women to see what you really have to offer. Trust me on this one – you wouldn’t want to put on an act on the first date, and then get your cover blown later when you start getting comfortable and the “true colors” come to the surface.
This is the same in the business world. While it may seem that there is an advantage to putting on a front and pretending that you are something you are not to impress others, this is not a long term strategy that works out for many businesses. It is always far better to be honest about who you are, and what you are offering, and if these things aren’t up to snuff then they should be improved upon as soon as possible!
Of course this is just scratching the surface, and there are many other parallels between dating and retail sales that we can examine. I will however leave you with one more important one you may want to take action on immediately and that is physical presentation. As we all know, it is always helpful to be well-groomed when you are dating as women are particularly drawn to men who look better than simply presentable. Being presentable is a prerequisite. And since we’re delving into the basics here, it always helps to be courteous (it is always a plus for most women!) and to be spontaneous on your dates and when interacting with customers and clients. After all you wouldn’t want to everybody with dull, predictable conversations/service!