The Consumer Electronics Retailers Coalition (CERC) is a non-profit association of established electronic, specialty, general retailers and retail associations. We have joined together, allowing us to focus our market perspective on the critical policy issues facing the consumer electronic retail industry and our customers. CERC has a unique and expert perspective on consumer electronics from the retail sector’s point of view.
CERC does not run trade shows, but rather focuses its resources on helping to educate decision makers and advocate on important public policy issues being discussed and debated at all levels of government. Our goal is to instill continued consumer and market confidence through our interactions with Federal and state government agencies, the U.S. Congress, the Administration and state legislatures.
CERC works closely with leading public policy leaders that share our interests to promote a pro-competitive, market-driven agenda, furthering the goals of and bringing a voice to CE retailers, general retailers who sell CE, our related trade associations, and most importantly our customers.